My first and longest standing account. I took Marination’s Social Media accounts over after co-owners Roz and Kamala didn’t like the agency they hired to do it after a beloved employee got a job she couldn’t refuse. Five years later the company has grown 300% in followers online and 500% in engagement rates. Collectively in a year Marination hits 10 million impressions across all social media platforms resulting in boosted sales at various location and on event days like “National Taco Day”. It has also been crucial for raising awareness of the company through partnerships with influencers and other niche communities. For example the 10 year Giveaway with Grubbin Seattle resulted in 200+ new followers in 24 hours with a 99% retention rate post giveaway. The Blue Hour Photo Happy Hour with Glazer’s Camera created relationships with local storytellers while also receiving amazing photo content to share with followers. Spreading Marination’s aloha through the city of Seattle has been a highlight of my career and one of the best decisions I could have ever made.

Photography and social media management for Where Ya at Matt in Seattle

I have had the honor of working with Seattle PrideFest since 2021 expanding their digital presence and comms leading up to and through the weekend of festivities. Moving the physical space created during pride weekend into the online space so attendees can find resources from stage schedules, to vendors, and medical tents. This space also allows us to highlight to local communities that make Seattle a LGBTQIA+ capital all year long and help our partners on their missions to uplift our artists, local economy and queers spaces throughout the Greater Seattle Area.

We’ve succeeded in building 200% increase in engagement and new followers year over year and have created some amazing media moments with our headliners like Kylie Love, Monet Exchange, Candis Cayne, and more.

Expanding our media packages was a big goal for 2023, not only to reflect the amazing community we have but to include it in our sponsor packs as well. Hiring a drone team and professional videographers was pivotal in leveling up brand reputation, social media content, and providing more exciting opportunities for our sponsors.

I’ve had the pleasure of working with House Wine on a few projects but most promenetaly their Rosé Bubbles Pride Campaigns for 2020 & 2021. When the pandemic hit there was a need for community and want to gather since the in person events had been canceled, so we created digital happy hour spaces on zooms and live. In addition we recruited over 20+ LGBTQ creators to submit content from all across the PNW for promotional material, creating more places to gather and opportunities to connect with the community around House Wine Rosé Bubbles benefiting the Human Rights Campaign.

In addition to the work above i’ve also been honored to contribute product photography for their whole canned line to be used across social channels.

The world’s first one-touch wine aerator made waves in the industry. In my time with Aervana we were able to gain thousands of followers and creation invaluable relations across the industry. Aligned with the PR team’s calendar of activation we were able to access markets outside of what was thought to be attainable.

I worked for Allrecipes.com for almost two years as a content creator and platform manager (Instagram). While there I was able to contribute more than just creative direction and ideas, I was also able to build a new list of talent and recipe developers that provided a wider set of influence and flavor. I oversaw the platform growth watching the it go from 180K to 540K.

Influencers/Recipe Developer Collaborations

-Lauren Ko - Lokokitchen

-Esteban Castillo - Chicano Eats

-Alice - Hippie Foodie Mom

-Ryan & Adam - Husbands That Cook

-Deborah Balint - Rainy Day Bites

-Jasmin Smith - Bells Pastries (Food Network Champ)

-Holly - It’s Holly (Formerly My Tiny Kitchen)

-Amanda Saab - Amanda’s Plate (Master Chef)

Ad Content Created For

-Hidden Valley Ranch

-Kraft Singles

-Velveeta

Blue Star Coffee came into my life in the most natural way, through another job. While being an Assistant Manager at Hot Cakes Capitol Hill during the first year of opening I met Trainer and Blue Star Manager Maddie. After a few months I was working as a consultant with Central Washington’s premiere artisan roaster. Now two year’s later and a few thousand followers, Blue Star Coffee Roasters has hundreds of coffee subscription accounts and has been able to be featured with special wholesale accounts like Uncruise Adventures: Columbia River Cruise. Aside from social media management and content creation, creating core marketing assets like Editorial Calendars, Social Listening Reports and Content Pipeline has been essential for success. Plus, nothing really compares to the magic of the Methow Valley! #AlwaysGood

Over the last few years i’ve been able to help the Seattle Good Business Network grow their online presence and influence through the Dine Around Seattle program. Developing influencer programs, highlighting unique makers, and key online advertising played the largest role in the brand’s success. After the merger with Seattle Restaurant Week the programs are more focused on seasonal pushes, truly helping restaurants succeed through slower times.

One of the many programs I helped launch and get circulated is the Game of Chefs. While the major push is done by Seattle Made, our launch year consisted of fun cocktail classes with Oola Distillery and curated influencer giveaways creating a buzz that boosted tail end ticket sales.

Seattle’s original Italian treat gets a breathe of fresh air with Rebecca and Jordan Burrows! In the few years they had the brand Jordan and Rebecca were able to bring one of Seattle’s original gelato shops into the modern days of ice cream shops. Partnering with organic and local purveyors allowed D’ambrosio to walk the walk. Creating a special line of affogatos and introducing a more Seattle influenced coffee program allowed for a better story and product. In just a few months we were able to bring in 20+ influencers and raise impressions, reach and engagements by 300%!

Jordan and Rebecca now live in the Methow Valley and i’m thankful for my time with this brand but fr sure blame them on my preference of good gelato.

Super Six is inspired by its location in a former auto body shop on Hudson Street in Columbia City. Back in the early 1900’s, there was a great American car company called the Hudson Motor Company and one of their prized models was the Super Six. The Super Six was big enough to fit the family but powerful enough to earn driving respect. We love the spirit of this practical, saucy and full-of-life roadster. 

Along with a full cocktail bar and beer garden, the menu at Super Six focuses on Asian flavors complementing American comfort food and Pacific Northwest staples.

Super Six is the sixth concept by the Marination team. Its five other siblings include Marination’s food truck Big Blue, Marination Station, Marination ma kai, Marination catering, and their home base commissary.

Since opening Super Six has been able to gain 10K followers across social media and become a social media staple in Seattle. Meaning if you’re trying to be a foodie in Seattle, you’re going to have to eventually swing by Super Six. Influencer partners and being community focused has been key to growing this account. Not just in person but online, both the Seattle Foodie and the Columbia City Facebook groups have been a great place to share content and have it be well received outside of Super Six’s direct following.